When you visit a Canadian online casino via your phone’s or PC website, there’s a chance that you might not think much about how the platform feels and looks. However, every button and color you’ll find on its layout are there for a reason. Today’s virtual casinos adopt smart web design to ensure players have a great experience and will return for more.
Consider web design as constructing a playground set to deliver fun at all times. It will need to be easy to use, safe, and have features that excite users. These bits are all incorporated at the best Canadian online casinos.
You see, before players look at online slot reviews to see what games are worthwhile at an iGaming site, they already have an opinion on the online casino based on how it looks and functions. People decide on whether or not they like a website within the first few seconds of visiting. So, casinos do all they can (design-wise) to get positive first impressions that’ll steer them to register and engage the site.
But there’s a question — how do these platforms accomplish this with smart web design at the forefront? Keep reading for more info.
Making Websites Easy to Use
When you visit the best Canadian online casinos, you’d notice one thing. They’re all simple to use and understand. Once you’re on the homepage, you’ll be able to know how to search for games, create an account, and get assistance.
As Steve Jobs once said: “Design is not just what it looks like or feels like. Design is how it works.”
This means that a beautiful website doesn’t have any use if nobody knows how it functions in real-time.
Great online casinos place things where you can find them without hassles. For context, you’ll find games divided into groups like slots, table games, live dealers, and specialty games.
What’s more? There’s also a search bar that lets you find your favorite games inspired by complex or simple game design schemes in seconds. Everything on these sites work like a well-oiled machine; thus, you won’t need to make guesses as to where certain things are.
Captivating Colors and Pictures
People are drawn to what they see. Top Canadian online casinos know this; as such, they select the colors and visuals on their site carefully. Most platforms use a laid-back color like blue as it inspires trust among players. Green reminds people of safety and cash, while Gold gives the casino an exclusive feel.
Moving on from colors, the visuals that these sites use are bright and in high-definition. When you take a look at game thumbnails, you’ll notice that they capture what that particular game is all about. Some virtual casinos even use little animations for thumbnails and banners to make the site look lively and fun. When visuals are great, players get enticed to spend more time on the site.
FUN FACT: According to a study, colors boost brand awareness by a whopping 80%. When an online casino has a layout with colors that relax users, it’ll most likely get patronage than sites with hues that don’t inspire these emotions.
Building Trust With Design
No gamer wants to enter their information on any casino site where they’ve got worries about their safety. Before an online casino can gain traction in Canada, it must first set itself as trustworthy.
According to the father of “user experience,” Donald Norman, “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”
Canadian online casinos with hopes to succeed must communicate trust to players by placing banners of their licenses and security seals in areas where everybody can see them. They can also put the logos of popular payment providers they partner with, such as Visa, MasterCard, Interac, and PayPal. These symbols let players know that they’re in a safe space.
Swift and Mobile-Optimized
Nobody wants to wait more than they have to. As such, casino sites in Canada do all they can to ensure their pages load quickly. If loading times are slow, players will get bored and try out another online casino.
That said, these operators also make certain that their platforms aren’t geared for PCs. They make layouts that work seamlessly on smartphones and tablets. This approach makes sense because a large portion of gamblers play on their mobile devices while they’re out and about.
Making Things Personal
Another thing that casinos do to boost interaction from players is showing them what they like. For instance, if slots are your thing, the site can recommend fun slots you haven’t tried out yet. That said, if sports betting appeals to you, the platform might show you upcoming games attached to your favorite teams.
When a player gets frequent recommendations on what they like at an online casino, they’ll engage that platform more. This is a win-win for all parties as the player gets what they want while the casino benefits from their constant patronage.
DID YOU KNOW: Salesforce conducted a survey involving 7,000 participants and realized that 57% of consumers were willing to share their personal data for personalized experiences. In the same vein, Canadian players will definitely set sail with any online casino that can guarantee a personalized adventure in exchange for their personal information.
Why Good Design Matters
When a casino has a great design, players will have more fun, feel safer, and won’t have reservations about playing further. A well-structured and beautiful layout will make people come back for more. Conversely, a confusing or glitchy website will leave users searching for alternatives.
So, the next time you head to an online casino, take out time and look at its design elements. By doing this, you’ll be able to know what platforms care about your experience and those don’t show any concern. Sites that you engage should make gambling-related activities fun and natural. If you don’t get any of these vibes, you’ll be better off playing elsewhere.
